Attracting Customers During Thanksgiving: Jewel Knows How to Do It
As I was doing some grocery shopping at Jewel Osco (a midwest grocery store chain) with my family for Thanksgiving, a manager came over to me and asked me if I was finding everything okay. It’s getting to be quite a hectic week around the house because we are entertaining the whole family here in Chicago, and let’s just say it can get stressful at times.
I was really impressed that this nice, young lady was making sure that shoppers were finding everything. She was going from aisle to aisle making sure that the customers were having a good shopping experience, especially as everybody is doing their last minute Thanksgiving shopping.
Now, while one might think, okay, big deal. They’re paying a lady to help shoppers. But really, they’re stepping up, especially during the busy time of Thanksgiving, and making sure that every shopper has the best and least stressful shopping experience. They’re taking their grocery store one level above the rest. They realize that there are other grocery stores customers can go to, and that if they want to get the customers to their store and to continue coming to their store, they need to take this extra step
The important lesson here is that customer service should be the priority in any business. You want to make sure that every customer comes out of whatever deal you are involved in with a smile on your face. That could mean talking to a customer about how their day is going or it could mean redoing an entire project for an unhappy customer until they are happy. You want to please each and everyone of your customers.
Well with a “tangible” business per say, forming good relationships with customers in your local community is really key, because they’ll then go and promote your business through word of mouth (hopefully). Great article!