When inquiring about a domain name, many domainers will try to make their letter as professional as possible to the domain owner. They’ll say to include your full name, company name, position, phone number, address and other detailed information that makes you not only seem more professional, but seem more legitimate at the same time. But put yourself in the domain owner’s shoes whom you are sending your “professional” letter to.

The domain owner will open your letter (hopefully) and see your professional letter as well as your signature that makes you sound like your in a high position in a company (whether you are or you are not). Psychologically, the domain owner will think, wow, if someone high up from this company is interested in my domain, it’s clearly worth more than I thought. That thought will automatically shoot through their head, conciously or unconciously. This will make the domain owner raise his or her price for the name when telling you what he or she is looking to get for it.

Now, let’s say you send a really casual letter to a domain owner. If the domain owner comes from an important position in his or her domain investment company, chances are your letter will go right to junk. Especially if there are spelling errors and/or if the grammar is bad, they’re not going to respond to you. Or if you start your letter with “Hey,” rather than “To Whom It May Concern;” the domain owner will once again send your letter straight to the junk folder.

So what point am I trying to get accross here? Don’t be too professional or too casual! Being too professional will cost you more if the domain owner is willing to sell his or her domain name and not to mention, might intimidate the owner. Being too casual can easily get your letter dragged to the junk folder. Mix it up a bit and hopefully you’ll see not only more, but better transactions in your future.