I just got back from my trip to Orlando the other day, and I had quite the time there. Outside of our hotel was a line of taxis. Each had a mini billboard on top of it advertising a law firm, which I am not going to say the name of. At first thought, that’s not a bad way to advertise your business. A taxi takes people all around the city, so this can assure that everybody sees your message. But at second thought, what a sketchy move of this law firm.

Up until a year or so ago, I was always under the impression that as long as you get your message out to as many people as possible, you have succeeded in marketing. But when it really comes down to it, the way you advertise plays a big factor in your ROI. By this I mean, you may be able to get your businesses message out to the group you are trying to target, but if your business is sketchy enough to advertise in certain places, it’s certainly sketchy enough to scare the customer away from buying your product of service.

What do I avoid when I’m trying to advertise or market my business?

1. Avoid marketing in a completely unrelated niche.

2. Avoid making adult-only ads (if your not in the adult industry).

3. Avoid sending spam-like emails.

4. Avoid searching for websites in your niche and then submitting spam comments.

5. Avoid marketing to too many people (many of whom would not be interested in your niche).

Those are justa  few of the things to avoid in marketing. I’d love to hear what you have to say and what you would ad to that list. Is a law firm advertising on the top of taxi cabs sketchy? Submit your comments below!