It’s funny when I see the same domain name listed on the forums about 7 times in a given year by different sellers. People talk about purchasing a name and then flipping it to a reseller for reseller value, but is there really such thing as reseller value? What exactly is reseller value? Well, I decided to ask around to find out for myself.

Most of the people whom I asked said the same thing for the most part. One source, who would like to remain anonymous stated:

“Reseller value is the price you can sell something at, to someone who is going to resell it (not an end-user.)”

This quote was similar to most of the answers I received. This goes all the way back to domain speculation. Domain speculation is speculating the price of domain names. But if there is no end user for a domain name, then this so called “reseller value” drops to nothing.

The moral of the story is that while there is a reseller value out there, all that matters in the end is whether there’s an end-user for the name. There will be no reseller value in the end if there’s no end user. From the start there could be a reseller value, but once a domain name is purchased and resold a couple of times, the name loses its “reseller value” until an end user comes along (which for many domain names, it’s likely this will never happen.)

Hopefully you were able to follow along. If not, feel free to submit your questions below. I’d also love to hear your comments.

P.S. If your comment gets deleted, click “edit > undo” and your comment will re-appear. Our comment box should be fixed by the end of this weekend.