There’s a difference between customers and consumers? There’s acutally a big difference between customers and consumers. The bad part of it is that this often goes ignored. This can not only effect the way you run your business, but can majorly effect your marketing strategies.

Customers – The people who purchase the item.

Consumers – The people who use the item.

In case you don’t understand the difference, here’s an example. Let’s say a parent is buying their son a car for his 16th birthday. The parents would be the customers because they’re the people doing the actual purchasing of the product. The son would be the consumer because he’s the person actually using the product.

Now how exactly does this effect marketing? Well, some companies only target consumers in marketing campaigns while others only target customers. It’s important to target both! If you only target your consumers you won’t grab the attention of the people who are actually purchasing the product, but if you only target your customers, they’re not the one’s using the product so why would they want it.

I’m sure I can name a million situations where this is true, and a million where it’s not. It’s just important to keep this concept of customers versus consumers in mind whenever launching a marketing campaign, online or offline. However, I would like to get your comments on this, so make sure to submit them below!

Happy friday and have a fun, safe weekend!

P.S. When commenting, if you click out of the comment box and it deletes what you have, just click on the box, then click edit > undo. This will bring back what you wrote.