Twitter has never been my best friend. Until recently. When Twitter originally became popular several years ago, I took it for a hype. A few weeks ago, I began my internship at a social media marketing firm downtown. I now spend 95% of my workday on Twitter and the other 5% slacking off.

The main issue I had with Twitter was the idea that it was based on following another person and knowing their whereabouts. However, I couldn’t have been more incorrect. Twitter is a powerful networking tool if used properly. You can start conversations with the biggest and best people in your industry. You can find potential clients who talk about needing a service or product you offer. More importantly, you can maintain these relationships. Once you take that first step and provoke that conversation, follow up with them later on. Let them know you’re interested in them and they should be interested in you.

Since I began utilizing Twitter, I fell in love with it and encourage you to sign up if you’re not on it. And while you’re at it, feel free to follow me: twitter.com/samsilverman.