Here’s your chance to win a $10,000 iTunes gift card. Apple is offering a $10,000 iTunes gift card to the person whom downloads the 10 billionth song from iTunes. I just thought it was interesting how this promotion Apple’s doing reminds me so much of what radio stations are doing.

Take a popular Chicago radio station like 103.5 Kiss FM. They’re always giving away concert tickets and money to the 103rd caller. Then the next thing you know they have thousands of people calling in and they have them all anxiously listening to the radio station as they sit on hold.

It’s simply a great idea to give away huge promotions to mark milestones. Apple’s promotion will probably get more people buying songs on iTunes, in hopes that they’ll win this gift card instead of illegally downloading the song off of freeware like limewire. Good job Apple. Feel free to comment what you think of promotions during milestones in a company’s lifespan.