Even Apple Commits Trademark Infringement

Fujitsu's iPad

You probably don’t recognize the device on the left. It’s a mobile, touchscreen device that Fujitsu came out with in 2002. What’s special about this device? It’s called the iPad. For those of you not keeping up with recent news, Apple recently announced their new portable  “smart screen”. Clearly due to a lack of thorough research on Apple’s part, they named this new device the iPad.

Fujitsu has only stated that they’re discussing further actions at this time. In my opinion, if the people in charge of making a decision watch the news and are aware of what happened in 2007 between Cisco and Apple, than they will absolutely choose to pursue Apple on a trademark infringement claim. When Cisco sued Apple in 2007 over trademark infringement for Apple’s iPhone, Apple made a large settlement agreement with Cisco.

At this point, it’d be very unrealistic, inefficient and costly for Apple to start from rename its product and market it all over again. Sometimes, you just need to take the bullet. And that’s what Apple will unfortunately have to do in this case. This does however go to show the importance of doing your research before creating or naming a website, product or service.

I’m under the assumption that Apple didn’t do the necessary research when it came to naming their product. As an investor and big fan of Apple, it’s disappointing to see the company that I thought had it all figured out, fail to do proper research. I will say this however. Apple could have very well intionally named their product the iPad with their reason being that all of the brandable names for their product were taken. It’s almost a lose-win situation no matter what they did, so they figure they’ll be able to settle a trademark and have a good name for their product.

I’d like to hear your theories. How could a company as big as apple commit trademark infringement as they clearly have? Make sure to submit your comments below.

5 Responses to “Even Apple Commits Trademark Infringement”

  1. Bryce Robertson says:

    How about going back to the release of the iPhone? Cisco sued Apple over a new acquisition of theirs – a company that produced a VoIP phone called the “iPhone”.

  2. Bryce Robertson says:

    Ignore that… my lovely iPhone decided to omit that part of the original story! Good research, Sam!

  3. It’s completely fine. That’s technology, eh? I just can’t come to the conclusion whether Apple just isn’t doing their research right or is intentionally going after whatever name they want assuming they’ll be able to settle trademark suits.

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