Rosetta, an interactive marketing agency, released a study that shows that 59% of 100 leading retailers have profiles on Facebook for fans. This goes to show just how powerful social networking can be. Whether you participate in social networking through Facebook, MySpace, Twitter, LinkedIn, or any other type of social networking website, it has proven to work well.

Yahoo Finance reports that Adam Cohen, a partner of Rosetta’s consumer goods and retail practice told media, “These results support what we’re seeing in our day-to-day client work, which is that we’ve reached a tipping point with Facebook among retailers. Social media sites continue to be an important source of community connection, and savvy retailers are reaping the benefits of Facebook’s rapid extension into new demographics, such as Gen-X and seniors.”

Adam Cohen also makes sure to get across the point that retailers and businesses shouldn’t just put up a page onto social networking websites such as Facebook. He quotes, “An effective Facebook presence requires that you carefully consider what your customers are looking for, what you would like to communicate, and what role a fan page should play in your overall online strategy. If you take all of these into account, it can be effective in building customer loyalty.”

Anyways, the point I am trying to get across to you is that social networking can be effective, and has been proven to work with larger businesses. I know I am a member on Twitter (Username: Asmro), and I get traffic from there on daily basis. Social networking really works well if you work hard at it, and do it right. Please feel free to comment about social networking and your experiences.